• We believe marketing insights is undergoing a fundamental disruption as never before.

    We help you navigate through the chaos …
    and it is in our DNA to think differently.

    Think differently

    "John brought an amazing wealth of experience to every project and was able to contextualize results
    in a way that made them easy to understand and immediately actionable. Great partner to work with."
    - Director Insights, Food Industry

  • We believe the most successful people have the least time to do what made them great.

    We handle the challenges that you would tackle personally …
    if you lived in a universe with 8 days a week.

    Confronting Challenges

    “I work with John to help solve and answer difficult marketing challenges/questions.
    He’s smart, a good thinker, and enjoyable to work with.”
    - CMO, Beverage industry

  • We believe there are limitless insights all around us, sometimes just out of view.

    We help you connect the dots
    with existing data, with the latest academic thought leadership, and through consulting, research, and brand experts who’ve walked in your shoes.

    Connecting the dots

    “John did amazing work and was insightful, objective, and strategic.
    I would recommend John on any project that requires strong business acumen.”
    - Senior Director Research, Food Industry


Our Work

Marketing Strategy  star   Innovation   star  Reinvention 

Nova Foresight helps clients bring innovative ideas to market, including the most challenging business issues that are mission critical to their success.

Based on the expected outcomes detailed in our projects, we assemble a group of trusted senior-level marketers, researchers, content experts, and thought leaders to deliver on our client’s needs.

We believe in connecting the dots - across all available data types, among diverse disciplines, and through thought leadership. Steve Jobs said this approach made all the difference in his life, and we believe it has made all the difference to our clients.

Our specialties include marketing strategy and research, innovation, market sizing, and meta analysis for new-to-the-world categories or reinvention of existing ones.


Marketing Strategy

  • Targeting and positioning
  • Competitive landscape
  • Market entry
  • Market sizing and

Case Study...


  • Whitespace opportunity
  • Concept/product development
  • Insight and business model exploration
  • Sales forecasting

Case Study...


  • Marketing insights systems
  • Meta analyses
  • Applied behavioral economics and other disruptive approaches
  • Integrating data sources
    (insights, big data, sales, social)

Case Study...

About Us

We offer a community of executive-level consultants, leading academics, and subject matter experts.


John Schroeder, Principal

John Schroeder Nova Foresight

John is a Northwestern and Kellogg honors graduate in marketing, strategy, and finance. As a consultant, he’s helped shape one of the world’s most successful FMCG launches, the most successful new beer of the millennium, the first hybrid sporty car, and the Java computing language.

As a thought leader, he works closely with leading academics, pioneers of behavioral economics, social analytics, implicit measurement, and others, and regularly guest lectures at the Kellogg School of Management in New Products and Marketing Research.

As an entrepreneur, he founded and grew a professional service line into the global leader in two years, led consulting practice areas in retail, durables, automotive, and FMCG, and worked with leading companies in B2B, tech, and professional services.

Nova Foresight is a community of executive-level consultants, leading academics, and subject matter experts across a wide spectrum of disciplines:

  • VP and Director-level consultants, marketers, and researchers
  • Leading academic faculty
  • Subject-matter experts:
    • Analytics
    • Behavioral economics
    • Branding
    • Creative & execution
    • Database marketing
    • Forecasting
    • Marketing strategy
    • Marketing mix modeling
    • Qualitative
    • Research execution
    • Shopper marketing
    • Social analytics

In each engagement, Nova Foresight will assemble a team that provides the skills tailored to meet your unique business challenges.

Each project is distinctive and may include a broad range of collaborators, including the following professionals:

Jill Orum

Jill is a former Partner at Prophet, Senior Director of Insights at PepsiCo, and Director of Consumer Insights and Strategy at Kraft, with expertise in portfolio management, brand positioning and strategy, innovation platform development, new product launches, and marketing investment allocation.  Jill holds a BBA from the University of Wisconsin and an MBA from the Kellogg School of Management.

Alain Recaborde

Alain is a strategic consultant and has managed hundreds of engagements for Fortune 1000 companies in technology, financial services, industrial products, and consumer goods, with expertise in innovation, new products and branding. Alain holds an MBA from the University of South Alabama and a BA from Ecole Supérieure de Commerce de Pau, France.

Eleni Shipp

Eleni is a former Marketing Director at P&G and Partner at the Tradewind Group, with a sweet spot on strategic market analysis and customer marketing.  Recent and current projects include transforming a $10 Billion company to a customer business development and marketing organization, leading the 5 year innovation pipeline for a food brand and analyzing over 200 categories and companies for a private equity firm.  Eleni holds a BBA from the University of Michigan.

Scott Walker

Scott is a former Marketing Director at Newell Rubbermaid and Executive at Nielsen, with expertise in driving sales and profits by creating synergizes across disciplines, including: social analytics, database mining, predicative modeling, primary, syndicated and attitudinal information and others. Scott has an MBA & post graduate work in econometrics & finance at Temple University, and was recognized as a Simon Guggenheim Scholar, University Fellow and Phi Beta Kappa.


If you share our passion we would love to talk.

Contact us now!


Our Clients

We have been fortunate to work with some of the leaders across a wide range of industries, including:


Chicago in the world


Drop us a line

Contact Info

If you share our passion, we’d love to talk.

Phone: 312.543.2694

Website: http://www.novaforesight.com

Address: Chicago, Illinois, United States